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THE FIERUCOLA IN FLORENCE, A TYPICAL FLORENCE PARTY

It’s not known with certainty the year this festival was celebrated for the first time in Florence, but it goes back hundreds of years ago. On 7 th September, celebrations for Demeter, goddess of agriculture and harvest, revered since ancient Greece, took place. On 7 th September it was also the eve of the anniversary of the Virgin Mary birth, celebrated on the following day. So, to celebrate the fertility of women and of mother earth, the Tuscan peasant families made pilgrimages to the Church of SS. Annunziata in Florence, whose square held a sort of outdoor market next day where many kinds of agricultural products and handmade items were sold.
The term "fierucola" derives from the way in which the Florentines diminished the meaning of the market that took place on 8 th September, teasing rural women (called "fierucolone) who took part there.




Fierucole have been reviving for several decades in Florence and attending one of these festivals will let you discover products whose authenticity and genuineness are almost forgotten and, at the same time, you’ll be able to discover an ancient side of Florence still loving secular traditions: take advantage of the promotions at one of the best 4 star hotels in Florence and book your next trip at a forthcoming fierucola in 2011!