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It’s not known with
certainty the year this festival was celebrated for the first time in Florence,
but it goes back hundreds of years ago. On 7
th September, celebrations
for Demeter, goddess of agriculture and harvest, revered since ancient Greece,
took place. On 7
th September it was also the eve of the anniversary
of the Virgin Mary birth, celebrated on the following day. So, to celebrate the
fertility of women and of mother earth, the Tuscan peasant families made
pilgrimages to the Church of SS. Annunziata in Florence, whose square held a
sort of outdoor market next day where many kinds of agricultural products and
handmade items were sold.
The term "fierucola" derives from the way in
which the Florentines diminished the meaning of the market that took place on
8
th
September, teasing rural women (called "fierucolone) who took part there.

Fierucole have been reviving for several decades
in Florence and
attending one of these festivals
will let you discover products whose authenticity and genuineness are almost forgotten
and, at the same time, you’ll be able to discover an ancient side of Florence
still
loving secular traditions: take advantage of the promotions at one of the best 4 star hotels in Florence
and book your next trip at a forthcoming fierucola in 2011!
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